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Section 4.2 · page 32 · version du 11 septembre 2025

DocumentGeneral Guidelines, Google
Version11 septembre 2025, 182 pages
ChapitreLes pages de qualité Lowest

Le texte de Google, traduit

Specified Groups Les pages qui font la promotion de la violence ou de la haine contre un Specified Group (groupe spécifié) de personnes, qui les cautionnent ou qui les incitent (tel que défini dans la Section 4.3). Les exemples incluent :

La version originale

Section 4.2, page 32

Specified Groups Pages that promote, condone, or incite violence or hatred against a Specified Group of people (as defined in Section 4.3). Examples include:

  • Content that encourages violence or ill treatment towards a Specified Group
  • Content with extremely offensive/dehumanizing stereotypes of a Specified Group Section 4.3 Harmfully Misleading Information Pages that misinform people in a way that could cause harm. Examples include:
  • Clearly inaccurate harmful information that can easily be refuted by straightforward and widely accepted facts
  • Harmful unsubstantiated theories/claims not grounded in any reasonable facts or evidence Section 4.4 Untrustworthy Webpages Pages or websites that are deceptive or have untrustworthy characteristics. Examples include:
  • Pages or websites with deceptive purpose or design
  • Pages or websites designed to manipulate people into actions that benefit the website or other organization while causing harm to self, others or Specified Groups Section 4.5 Spammy Webpages Pages with characteristics of webspam as defined in the Google Search Essentials Guidelines and/or Section 4.6 of these guidelines. Examples include:
  • Pages deliberately created with no MC or gibberish MC
  • Hacked, defaced, or spammed pages Section 4.6 Important : There is lots of content that many people would find controversial, one-sided, off-putting, or distasteful, yet does not meet the criteria for Lowest as described in these guidelines. Use your judgment to follow the standards outlined throughout Section 4.0 rather than relying on personal opinions. 4.2 Harmful to Self or Other Individuals Use the Lowest rating for pages with content that encourages, depicts, incites, or directly causes harm to self or other individuals. Harm includes physical, mental, emotional, or financial harm to people. Pages should be considered Harmful to Self or Other Individuals if they directly attempt to harm people; encourage behavior that may result in harm; depict extremely violent or gory content without a beneficial/educational purpose; or otherwise are severely traumatic to people who view the page. Pages do not have to be harmful to all people to be considered Harmful to Self or Other Individuals. Different people have different levels of vulnerability to scams, awareness of potential dangers (e.g., dangerous feats depicted in stunt videos), and tolerance for viewing violent/disturbing content. If there is a reasonable possibility that viewing a particular page would cause harm to those who are most vulnerable, it should be considered harmful. Pages created with a beneficial purpose that report on, discuss, or inform about harmful actions or events (e.g., fictional entertainment, reputable news, education) should typically not be considered Harmful to Self or Other Individuals. For example, advocacy aimed at drawing attention to harmful, real-world actions or events (such as a webpage describing a protest against domestic violence) would not be considered Harmful to Self or Other Individuals. Here are some examples of content that is vs. is not considered Harmful to Self or Other Individuals: Harmful to Self or Other Individuals NOT Harmful to Self or Other Individuals
  • Incitement of violence towards Other Individuals
  • Serious death threats or realistic-sounding threats
  • Exposing personal information belonging to others with malicious intent to target them or promote harassment towards them (i.e., “doxxing”)
  • How-to information that describes how to commit violent acts in an easy-to-replicate way
  • Advocating for, glorifying, or trivializing violence and atrocities, or to disparage victim(s) of violence/atrocities
  • Depicting or promoting information that facilitates or leads to serious harm to people, or discussions that attempt to justify abuse of people
  • Encouraging unsafe behavior or substantially downplays the risks of dangerous activities (e.g., consuming household cleaning products)
  • Suicide promotion or pro-anorexia content that encourages people to engage in behavior that can result in hospitalization or death
  • Health-related advice that contradicts well-established expert consensus and could result in serious harm or could prevent someone from undertaking a life-saving treatment
  • Depictions of violence in an action movie
  • A news story about violent events
  • Educational content that may depict violence or gross imagery
  • An explanation of scams meant to raise awareness about them
  • Portrayals of dangerous activities in a manner that discourages others from attempting the same feat (such as by clearly explaining the risks, describing the expertise and equipment required, etc.)

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