Comment chercher la réputation d'un site

Section 3.3.3 · page 23 · version du 11 septembre 2025

DocumentGeneral Guidelines, Google
Version11 septembre 2025, 182 pages
Section3.3.3 How to Search for Reputation Information about a Website, page 23
ChapitreLa note Page Quality globale

Le texte de Google, traduit

Voici comment rechercher la réputation d'un site :

1. Identifiez la « page d'accueil » du site. Par exemple, pour le site IBM, ibm.com est la page d'accueil. Vous devrez peut-être identifier le créateur du contenu, s'il est différent de l'ensemble du site.

2. En utilisant ibm.com comme exemple, essayez une ou plusieurs de ces recherches sur Google :

Note : en cherchant l'information de réputation, essayez de trouver des sources qui n'ont pas été écrites ou créées par le site ou la société elle-même. Par exemple, IBM peut avoir des pages officielles de réseaux sociaux qu'elle maintient de près ; celles-ci ne seraient pas considérées comme des sources indépendantes de réputation. Voir l'article Wikipédia sur l'identification et l'utilisation des sources indépendantes.

3. Cherchez des articles, références, recommandations d'experts et autres informations crédibles écrites par des personnes au sujet du site. Articles de presse de qualité et articles informatifs peuvent être de bonnes sources. Cherchez de tels articles. Par exemple, essayez [ibm site:fr.wikipedia.org]. Ces articles peuvent vous renseigner sur la société et inclure de l'information spécifique à la réputation : récompenses, autres formes de reconnaissance, mais aussi controverses et problèmes. Notez que certains articles informatifs incluent un avertissement signalant des désaccords sur le contenu, ou que celui-ci est obsolète. C'est une indication qu'une recherche additionnelle est nécessaire.

4. Assurez-vous que l'information trouvée est appropriée pour juger la réputation. Par exemple, l'information de réputation pour des sujets YMYL doit provenir de sources expertes du sujet YMYL associé.

Exemples d'information de réputation :

La version originale

Section 3.3.3, page 23

Here is how to research the reputation of the website: 1. Identify the “homepage” of the website. For example, for the IBM website, ibm.com is the homepage. You may need to identify the content creator, if it is different from that of the overall website. 2. Using ibm.com as an example, try one or more of the following searches on Google:

  • [ibm -site:ibm.com] - A search for IBM that excludes pages on ibm.com.
  • [“ibm.com” -site:ibm.com] - A search for “ibm.com” that excludes pages on ibm.com.
  • [ibm reviews -site:ibm.com] - A search for reviews of IBM that excludes pages on ibm.com.
  • [“ibm.com” reviews -site:ibm.com] - A search for reviews of “ibm.com” that excludes pages on ibm.com. Note : When searching for reputation information, try to find sources that were not written or created by the website or the company itself. For example, IBM might have official social media pages that it closely maintains, which would not be considered independent sources of reputation information about the company. See here for a Wikipedia article on identifying and using independent sources. 3. Look for articles, references, recommendations by experts, and other credible information written by people about the website. High quality news articles and informational articles may be good sources of reputation information. Search for such articles. For example, try [ibm site:en.wikipedia.org]. News articles and informational articles can help you learn about a company and may include information specific to reputation, such as awards and other forms of recognition, or also controversies and issues. Note that some informational articles include a message warning users that there are disagreements on some of the content, or that the content may be outdated. This may be an indication that additional research is necessary. 4. Make sure the information you find is appropriate for judging the reputation of the website. For example, reputation information for YMYL topics should come from sources that have expertise in the associated YMYL topic. Here are some examples of reputation information: Website Reputation Information About the Website Description annualcreditreport.com Search results for [annualcreditreport.com -site:annualcreditreport.com] Wikipedia article about annualcreditreport.com Reputable article about annualcreditreport.com Positive reputation information : Users in the U.S. can obtain free credit reports on this website by providing their Social Security Number. Note that the Wikipedia article tells us that “AnnualCreditReport.com is the only federally mandated and authorized source for obtaining a free credit report.” clevelandclinic.org Search results for [clevelandclinic.org] Wikipedia article about clevelandclinic.org Reputable article about the best hospitals in the U.S. Positive reputation information : According to Wikipedia, the Cleveland Clinic “is currently regarded as one of the top 4 hospitals in the United States” which can be confirmed by reputable news articles cited in the references section. Users can trust medical information on this website. csmonitor.com Search results for [csmonitor.com -site:csmonitor.com] Wikipedia article about The Christian Science Monitor Positive reputation information : Notice the highlighted section in the Wikipedia article about The Christian Science Monitor newspaper, which tells us that the newspaper has won several prestigious awards. From this information, it can be inferred that the csmonitor.com website has a positive reputation. kernel.org Search results for [kernel.org –site:kernel.org] Wikipedia article about kernel.org Positive reputation information : According to the Wikipedia article, “Kernel.org is a main repository of source code for the Linux kernel, the base of the popular Linux operating system. It makes all versions of the source code available to all users. It also hosts various other projects, like Google Android. The main purpose of the site is to host a repository for Linux kernel developers.” Site selling children’s jungle gym Search to find reputation information Search to find reviews Negative review on a business review page 1 Negative review on a business review page 2 Negative news article Extremely negative reputation information : This website appears to be a perfectly fine-looking store; however, much evidence of negative reputation can be found. The business has a very low rating on a business review site. There is a news article about financial fraud. There are many reviews on different websites describing users sending money and not receiving anything. Site selling products related to eyewear Search to find reputation information Negative review on a business review page Wikipedia article Article about business' criminal behavior Extremely negative/malicious reputation information : This website engaged in criminal behavior such as physically threatening users. Organization serving the hospitalized veteran community Negative review 1 Negative review 2 Negative review 3 Negative review 4 Extremely negative reputation information : There are many detailed negative articles on news sites and charity watchdog sites about this organization describing fraud and financial mishandling.

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